Blue Oceans Information Solutions (BOIS)
Blue Oceans Information Solutions (BOIS) is a South African based company, established in 2008 and specialising in the life-cycle management of Enterprise Information and Content (EICM).
We provide niche skills and as such has created our own market in the Information Management industry.
We operate country-wide and is a committed EME.
Our Vision
Our Vision is to assist organisations to efficiently manage its business, improve performance and reduce operational costs through the management of its content and information.
Our Mission
Our Mission to provide the necessary skills and experience to develop and implement Information and Content Management solutions based on client requirements and governance specifications.
Blue Oceans Strategy
VS
Red Oceans Strategy
The Blue Ocean Strategy is a marketing theory from a book published in 2005 which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Wikipedia
What characterises Red Ocean Dwelling vs Blue Ocean Creating Organisations?
Red Ocean companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth reduce. Products become commodities and cut-throat competition turns the ocean bloody red.
Blue Ocean companies, in contrast, access untapped market space and create demand, and so they have the opportunity for highly profitable growth. In Blue Oceans, competition is irrelevant. Yes, imitators arise, but experience shows there is a wide window of opportunity to stay ahead of imitators.
What consistently separates winners from losers in creating Blue Oceans is their approach to strategy. Creators of blue oceans do not use the competition as their benchmark, but follow a different strategic logic that we call value innovation.
Instead of focusing on beating the competition, Blue Ocean-creating organisations make them irrelevant, by simultaneously creating a leap in value for buyers, and their organisation, thereby opening up new and uncontested market space.